
Most people understand that the larger a poll's sample size, the smaller the margin of error and the better its accuracy. The same math applies to demographic subsamples, which are usually polled with a higher margin of error, giving you less detail and meaningful data.

High definition polling uses much larger samples to create crosstabs that yield solid data. With a standard 1,000 household sample, Constituent Dynamics can provide statistically significant comparisons by geography, ideology, gender, education, income, or ethnicity.